Best driving tactics for content, email and social media marketing

Lead is the lifeblood of all business. You need a steady flow of potential buyers to increase sales and gain an edge over competitors so they don’t connect these wealthy clients first.

Online flow to potential customers is important for any industry. Channels like social networks, email, SEO and PPC play a vital role in ensuring a continuous flow of horizons, as the following statistics show:

61% of marketers say generating traffic and leads is their primary concern.

27% of marketers reported low CPA (cost per customer) in both social networks and email marketing.

The cost of content marketing is 62% less than the cost of traditional marketing, and saves 3 times the lead.

Bloggers are likely to report 13 times a positive return on investment.

Email, which aims to identify leads, receives 10 times more responses than separately generated email.

Let’s discuss the best ways to create a link using content marketing, social media marketing, and email marketing.

How to create links using content marketing

By 2021, nearly a third of internet users will use ad blockers – meaning that about a third of all ads will not reach the recipient, and these companies will lose a large portion of the income. So how do you avoid these losses?

Content Marketing

As Neil Patel notes:

Unlike other strategies to generate leads, content marketing provides opportunities rather than asking for something.

Not only does 70% of people prefer to recognize products through content marketing, but content marketing also provides a higher return on investment than paid advertising.

The power of content marketing is evident when you read (and learn from!) These 22 examples of companies that dominate the world through amazing content marketing.

Here are some tips to help you gain leadership in content marketing with a better return on investment.

1) Writing content for your buyer person

Customer face is a detailed research-based description of your target customer. This is a simple document that lists everything from demographic information to a hobby, from career history to family size – everything is written as if this person were a real person.

71% of companies that exceed their revenue and leading targets, have created a buyer person.

A customer ID like the one below helps you answer important questions, such as what is the painful point for your customers and thus what they need to solve:

When you have this kind of information at your fingertips, you can create more specific content (i.e. better) that will be more efficient at creating qualified leads, because people are more likely to give their email if they feel the content has been specifically created for them.

How can you create specific content for different demographics of customers? Think of it as questions and answers: explore the questions your customers are asking, then answer them in detail in your blog or video. Below is a detailed guide on creating content for each stage of the marketing path.

2) Carefully choose your content type

Once you determine what you will write for your potential customers based on what they want (see No. 1 above), how do you know what kind of content you need to create? It should be based on the intended platform, buyer’s behavior and personality. Here are some examples of content types:

Charts: Charts generate 94% of clicks and 30 times of potential customers. Charts are a visual representation of information, and although most people are familiar with basic formatting, they begin to change:

Information content: This type of content aims to educate your customers with the help of your knowledge and experience. When you write about a topic specifically related to your work (that is, you are a reference to it) in the form of a "how to use" guide, white papers and case studies, this is informative content.

Video content: Video material is great for keeping viewers updated: Video marketers get 66% of leading qualified positions annually, achieve a 54% increase in brand recognition, and also acquire new customers from video on social networks. You can include additional mailing portals in your videos to start creating commercials.

Podcasts: Podcasts are a great way to share your experiences with your prospects in the easiest formatting for consumption. In 2019, 90 million people heard podcasts every month - by 2022, that number is expected to reach 132 million. Adding past and intermediate versions (CTA) via podcast will increase your chances of converting listeners into customers.

Keep in mind that the main goal of formatting the content you choose is to first meet the needs of the customer or prospect, and then answer their questions, and only then can it generate interest in your product or service. Otherwise, it sells too much – in this case, why not just invest in paid ads?

3) Create high-value lead magnets

The main magnet is an incentive to offer to your potential customers in exchange for their email address or other personal information. Your free offer, as a rule, is downloadable content, for example, a PDF checklist, a short, concise article, or a detailed PDF report with links that you can follow a link, e-book, or white paper with. It can also be access to a video, webinar or training course

Here are some of the best types of lead magnets that can help you generate lead magnets for your business.

    PDF Checklists: You can provide a comfortable, comprehensive list of the tools or tips people are looking for most. For example, Single Grain provides a free downloadable 21-point checklist on the SEO page, which we display in our SEO articles:

21 seo reference points on every page

    Ebooks or Free Reports: People love to memorize and read e-books that address details more than a typical blog post. Providing a free report or e-book versus email is always a great strategy:

    Trivia: Let your visitors play the free quiz, but only show results after entering their email address. This is another great way to capture leads to what makes them fun for them.

    Infographic: If your article is factual or digital, suggest a major magnet, a graph of all essential data. This way, readers will be able to download charts to easily access information when necessary.

    Free Spins: This can be a great one on the web or a series of short videos explaining your most interested users. Use CTA in your videos or on landing pages to create leads.

    Templates: After I explain to the reader how to make or create something, for example, the buyer does not force him to leave and the buyer person must be created from scratch. Instead, he suggested an interactive downloadable template that could be used to use what they just learned. Like this one below:

4) Use strong CTAs on your blog

Call to Action (CTA) is any link or button that requires the reader or visitor to perform the requested action on your site, landing page, email, etc. A good CTA helps a lot to turn these visitors into leaders, and there are different types that you can use on your blog, such as:

    Subscribe to CTA: This is one of the best ways to create links. Have visitors enter their email address if they want to receive regular updates from you. The “Subscribe” button gives people a reason to return to your blog by sending them emails every time you post a new message.

    CTA chip: The CTA chip is a great way to grab readers ’attention and give them more information before they bounce off the page. Unlike fixed action calls, they follow the reader while scrolling up and down the page.

    Get it for free: If you’re offering a free trial of your product, add “Try it for free”, “Get it for free” or “Sign up for a free month” to encourage people to try your product trial. Once someone uses your beta product, not only is he likely to purchase a full product or service, but will also better understand his requirements and thus be able to provide a paid version of your product in a way that makes him completely clear to him.

Netflix CTA

    Social CTAs: Social networks are the best way to support your horizons, and social CTAs allow readers to easily follow you on your social channels. When they start to like what you post on social networks, they are more likely to become leaders.

No matter which CTA you use, you only need to use one per page and make sure it matches the page version and intention to increase its traffic. Follow the link below to learn how to create an engaging CTA button.

5) Use the power of paid and organic distribution channels

Although organic lead production channels are cost-effective, the power of the paid channels should not be neglected. Paid channels play a crucial role in reaching the consumer at every point of their journey.

When it comes to production, paid and organic distribution channels have their advantages:

    Organic feeds such as SEO are great for long-term lead production.

    Paid channels can help you generate wires from the first day.

At a minimum, you should use these channels:

    Blog: You regularly post valuable and relevant content on your blog, as this will help you rank according to new keywords and increase the total number of natural visitors to your site. (Learn more).

    Guest Blog: Additionally, you can write guest posts on websites related to your field to attract people who are already interested in your business. (Learn more.)

    Social Networking: Interesting content is one of the three main reasons why people follow brands on social networks, so start posting engaging content on your social networks. (Learn more.)

    Paid ads: Launch PPC advertising campaigns on Google, Bing, LinkedIn, and Facebook to attract potential buyers searching for your products or services. (read more)

    Re-targeting: You can even re-target those who are interested in your business but are not looking for active buyers. (Learn more).

6) Invest time and resources for growing leadership

If you don’t display your leads with the right content offerings, the chances of converting them into sales are greatly reduced. As defined by Marketo:

“Leadership is the process of developing customer relationships at every stage of the sales path and at every stage of the customer’s journey.” Marketing and communications efforts focus on listening to the needs of potential buyers and providing them with the necessary information and answers. “

A great way to better drive leadership development is to conduct surveys and use analytical tools like Google Analytics or Kissmetrics to understand what your customers expect from you.

Study their behavior on the Internet and divide them into different groups according to their characteristics, needs and interests. Why is fragmentation so important? Well, 74% of customers are disappointed when website content isn’t customized, while 59% say customization affects their purchasing decision.

After dividing your leads, you can moderate the content for each of them to promote them in the sales process. You can use email marketing to deliver customized content or offers that will benefit your customers.

You also need to respond quickly to leads’ requests. Companies that respond to an order within one hour after receiving it are approximately 7 times more likely to qualify as a host than those that respond to it after an hour.

How to create links using social media marketing

Social network statistics are not subject to chapter:

    There are 3.2 billion social network users in the world, or about 42% of the world’s population.

    About 73% of marketers believe that social media marketing was effective in their businesses.

    Moreover, 71% of consumers who have positive experience working with the brand on social networks will likely recommend to their friends and relatives.

Here are some impressive ways to generate leadership through social media:

1) Organizing competitions

Contests on social networks are a simple and exciting way to increase brand participation and brand awareness. When running competitions on social networks, ask people to like, comment and share their content.

You can ask them to provide their email address so that they can participate in the competition, as they are likely to provide their personal data when, in their opinion, they can win something.

You can also start a Tag-a-Friend contest, where users must tag their friends in order to be eligible to participate in the competition. This will help you generate many leads in a short period of time.

However, keep in mind that the prize must be of sufficient value for people to participate in the competition, as well as encourage their friends to participate in it. If your reward is something you can get easily in any case, or something that is not very beneficial or interesting, then your competitors can simply start a fire and you can bid farewell to potential quality customers.

2) Go live or have a webinar.

Learn about the pain points of the target audience, then post the live video on social networks to solve these problems and provide solutions.

To increase engagement, ask viewers to write down their questions or concerns and then answer them in real time.

Both Facebook and YouTube offer real-time videos, where you can add links to your website or webinar to convert viewers into hosts:

You can also have an online seminar on topics that interest you most. Start with advanced registration, because that way you are more likely to get leads.

3) Using social ads for the leadership generation

Advertising on social networks not only promotes brand awareness, but also helps attract new potential customers. You just need to know the right channel for your business.

Facebook ads allow people to easily register and provide their information without leaving the platform. Once users click on the CTA, they will see a form pre-filled with their Facebook contact information (instead of redirecting them to your landing page), ready to send:

Likewise, you can use Instagram and LinkedIn forms of lead genes to simply get lead:

4) Use the power of social listening tools

Social listening means simply monitoring your brand signals, customer reviews and discussions related to your industry or competitors on social networks.

Social listening tools give you the opportunity to collect information based on your general mood and tone of conversation about your brand, as well as your field of work on social networks. Here are some of the popular:




Using social media listening tools, you can find risky clients from your competitors and engage with them with a better offer.

5) Attach a message to announce your contact form

In order to get the link through the contact form, you can use the pin-a-post function on Facebook, which leads to your contact form, which may get lost in the crowd.

Scroll to the post you want to attach to the top of your page. Click on the three dots in the upper right corner, then select Snap to Top of Page. This will be the first thing visitors see on your Facebook page.

But remember that the attached post remains at the top of the schedule for only 7 days, after which you’ll need to attach it again to bring it to the top.

Email marketing is the most cost-effective way to attract potential customers:

    80% of marketers say email is the best way to reach customers.

    The return on email marketing is $ 44 for every dollar spent.

    The average open email rate for all industries is 20.81%.

Moreover, 89% of consumers use email at least once a day, which means that with proper use, email marketing can make a difference.

Here are some tips for getting started with email marketing:

1) Personalize your email

The likelihood of opening emails with custom threadlines increases by 26%.

Not everyone visits your site for the same reason. Divide subscribers into different groups and create multiple email campaigns for each group. You can use customer characters to send highly targeted emails to subscribers.

Check out Post Infnel infographic about the impact of personalization on email marketing:

There are several ways to customize email, for example:

    Write an engaging story so it doesn’t look spam.

    Use the customer’s name (body and body) in your messages.

    Use automation to run emails when visitors take certain actions on your site.

    Send your messages when they are open:

    Praise your customers and use their names more than once in the text of the message.

To increase your chances of success, merge custom emails with relevant landing pages.

2) Improve your subject lines

Users click on email only when they find the subject line interesting and valuable. Even if you create an amazing collection of writing, people won’t click on it until you write a compelling, compelling subject line.

CoSchedule says there are three points that make the subject line excellent:

    Write a short line for mobile devices

    Clear interest report

    Use words that positively affect open bids.

Learn how to use Podium Rental, the clothing and accessories rental service, for the no-purchase feature to create curiosity for recipients and have them open their email:

Take your time to create your own theme that users can’t resist by clicking (Hint: Think about what might make you, an experienced marketer, curious enough to open an email). Let people know what their email is, but don’t reveal everything. Here are some examples:

    Thanks for joining us! Here is what is for sale.

    Avoid these mistakes lead generation.

    Take it before you leave (tonight midnight!).

    Mastering YouTube Advertising (New Deal)

Creating a sense of urgency and poverty in your subject area (all of it creatively) can cause readers to take immediate action.

3) Use verbs in your CTA.

Using verbs in the CTA is important if you want readers to take certain actions. How? Because actions make readers think about work, and then when you combine it with a pronoun like “your love”, it makes readers think about how their actions benefit.

For example, Flock, the team’s online messaging and collaboration program, uses the verb (“Go”) and the personal pronoun (“Your”) in CTA in his email to give him a personal feeling:

Some of the most effective verbs that you can use in your CTA are:

to get


    To stop

    Go to the site



When subscribers have an idea of ​​what exactly to take, they are more likely to do so.

4) Email your blog complete.

Many marketers believe that emailing complete blogs can reduce their blog’s traffic, but the logic behind it.

When you email the full text of your blog, your readers are a lot closer to converting. This is because you cut down one step from email to the blog.

In order to get the most out of this, type “How” to publish your blog and support it using the appropriate and compelling call-to-action button. The key to this is to make it look as smooth as posting a blog.

Take a look at how Webpage FX sends the full text of the blog:

Then they put a token in CTA at the bottom of the message, to direct the user to their service page rather than posting a blog. An innovative approach!

5) Use the video in your email

Using video in email can increase your view speed by 200-300%. Likewise, simply by using the word “video” in the subject line, you can increase the speed of open clicks by 19%. The video will help you establish deep contact with viewers and, as a result, increase the likelihood that they will become leads.

Keep in mind, however, that email video marketing doesn’t necessarily mean subscribers can play the video without leaving the inbox. Due to unwanted concern and security, video embedded in email is not supported in most major email clients.

However, you can link the video thumbnail with the fake video’s play button in the email to the landing page where the video is posted.

Check Brian Dean’s message explaining what viewers can expect from his video, then adding a fake play button to the thumbnail. By clicking on the “Play” button, you can directly access the video. This strategy works!

Best customer acquisition tactics for new clients

The process of attracting new customers is called customer acquisition. With the right methods of attracting customers, you can not only attract new customers, you can also keep existing customers.

Let’s take a look at how you can get new customers using the latest technology to attract customers.

1) Update old blog posts

It takes less time and time to update an old blog post than creating new content from scratch.

Moreover, Google loves new content, which means that the chances of posting your old blogs are first in the SERP rating higher when they update.

Here are the most important items you can update to old blog posts:

    Replace old information (facts, statistics, links).

    Retype your title to indicate freshness, such as “updated for 2020”.

    Add more photos and videos, as this will help increase the time on the page.

    Add additional high-performing keywords that reinforce SEO.

    Add new internal links to your post to improve its relevance.

    Overwrite parts of content to improve readability.

    Modify your URL and metadata description.

Increase the value of your old blog posts with updated information, search and formatting will give your content the much needed elevator.

2) Try sorting by new keywords and increasing the ranking of existing keywords.

Over time, the way people search has changed radically. More and more search engines use long-tail keywords or colloquial phrases, especially for voice search.

Explore new keywords with a tool like Ubersuggest to identify high-performance long-tail keywords, then create blog entries based on those keywords.

Likewise, you can check your current keyword rankings using the Ahrefs ranking tracker and get links to pages that are not showing good results:

You can also use a tool like SEMrush to find the high-performing keywords your competitors occupy, but you’re not ranked.

3) Use marketing automation to improve personalization

Marketing automation provides a 14.5% increase in sales productivity, and companies that use automation, on average, shrink their overheads by 12.2%. This helps automate recurring tasks and send customized messages to potential clients through multiple channels, as well as developing and acquiring new leads.

When someone chooses to receive emails from you, the automated marketing tool can send him a series of messages aimed at increasing interest in your product.

Here is an example of automated marketing. Let’s say that ten visitors land in your e-commerce store and register. The automation program launches a set of emails to confirm customer credentials and salutations. Five of these ten customers return to the ecommerce store in a day or two and add products to their cart. However, two of them leave without buying anything.

The automation program monitors customer behavior and sends various emails to different clients, for example:

    Offers emails are sent to five clients who have not visited the site after registration.

    An email containing information about an abandoned basket is sent to two clients who partially left the site after registration.

    An email with order confirmation and product ID is sent to three customers who purchased products on the site.

This is how the Marketing Automation program works. It defines and treats the transaction and closes the sale on its own, without any manual intervention.

4) Inheriting the main site

Inheriting a site means buying a site and redirecting it to your main site to increase SEO. This is one of the best growth breakthroughs for SEO, with which you can quickly increase your organic rankings for multiple keywords at once.

Also known as a multidisciplinary strategy, many large companies can master the SERP using this tactic. For example, if you are a “Google” real estate, Zillow and Trulia will appear on the first page. But these are not two independent companies; Zillow owns Trulia.

All you have to do is review the list of domains available on sites like Flippa and buy the ones that have the most traffic and links. You can then redirect the acquired domain to your site.

5) Give something for free

Everyone loves free things, so why not give them what they want? It could be anything, from a free ten minute consultation to a discount coupon or an actual product. Ensure that the free product you offer adds value and is instantly available (since people love free things, they don’t want to wait to receive them!).

Here is a simple and easy example of how Subway issues a free sandwich voucher for an email address:

6) Product update based on customer reviews

The marketing research you do before launching your product gives you an idea of ​​what your potential customers like. However, you can only know the shortcomings of your product after using it for customers.

Customer feedback is a report card that informs you that it works well with your product and which areas need improvement.

When you update your product based on customer feedback, it makes them feel its value, as if it contributed to your success. As a result, they are more likely to become regular customers because they feel they are more interested in your brand.

You can use tools like Client Heartbeat or GetFeedback to create surveys and measure customer feedback / satisfaction over time.

7) Theft pressure

One of the most effective ways to use potential customers’ attention and turn them into leaders is to use current news or events to promote your brand. This is called news interception.

Learn how KitKat takes advantage of the BendGate paradox (that iPhone 6 Plus bends in people’s pockets) to promote its product in real time. They got a very good answer – over 28,000 retweet:

Exposing, which is possible with the help of news interception, is great for raising brand awareness and attracting new customers, because when creating exciting and / or funny content to convey your message in a popular story, viewers can only share it on their social networking sites.

8) Addressing journalists using HARO

HARO (Help A Reporter Out) is a free platform that connects journalists with experts. The biggest advantage of using HARO is that you can access larger digital publishing sites like The New York Times, Wall Street Journal, and others.


After you join the platform as a source, journalists publish expert requests on specific topics that you will receive via email. You can then send the feed to the masked email address in the source request. If the reporter is interested after reading your submission, he will contact you.

When people read about your business on the leading digital media sites, they trust your brand more. Confidence creates more links, and links turn into sales.

9) Use influencers to add value to your brand.

A brief description of the marketing impact:

Referrals have long been one of the most effective marketing strategies. If you have a problem, and one of your friends will tell you about its solution, there is a high possibility that you will go and buy it. “

Influential Marketing – Only Wide. Influencers have already formed loyal followers of the people they trust. So, when they tell their fans and followers the size of your great product, there is a much greater chance that their fans will listen just because they need a product and trust an influential person. “

Before starting to work with influencers, study their followers carefully. Does it reflect your work? Does your impact followers list reflect your target audience? Is their level of participation good? In addition, define your KPIs and work on the messages you want to convey to your target audience.

You can use tools like Buzzsumo or Upfluence to find the right people for your company:

10) Share your podcast experience

Podcasts are one of the best ways to establish deeper personal contact with your audience or potential audience. Use search tools with long keywords such as “audience answer” to find out which questions and phrases your target audience is searching for and that can be used on a podcast.

To create podcast excerpts, use CTA when complete and make sure they are related to the podcast topic.

To increase the visibility of a podcast and attract more leads, send the podcast to relevant websites and directories, for example:

    Apple iTunes

    Google play

    To challenge





11) Improve your website

Optimizing your site helps you rank for more keywords, thereby increasing organic and website traffic. Some things you can do to improve your site to attract more customers include:

    Reducing page load time.

    Improve your website for mobile devices.

    Improve your site for questions about keywords.

    Correct broken links.

    Distribute keywords strategically across your site.

    Regular publishing of new content.

    Develop new sitemaps for Google and Bing.

    Add alternate text to every image on your site.

    Use tools like Google Search Console to check how search engines browse your site and fix what’s harmful to your search engines.

Also, don’t let users wonder what the hell your company saves or is visiting when they visit your site; remember to display your tag line or task statement prominently on the home page.

12) Measure what you do

It is important to measure everything you do to gain new clients, as this will help you understand the areas in which you have succeeded and the areas in which you need to improve your business.

Use a tool like Google Analytics or other alternatives to track the total number of submitted forms, CTA clicks, e-book downloads, or newsletter subscriptions.

Last but not least, calculate lead cost (including one click and one purchase cost) for each channel. This will help you identify the exact channels that work in your business.

Final thoughts

Generating highly skilled professional clients shouldn’t be difficult, especially if you have a reliable lead generation strategy. Use the strategies discussed in this article to create leads through different channels, including social networks, email, SEO, PPC and blogs.

Last but not least, don’t forget to measure each channel’s performance to see what works best for your business and what doesn’t. Then you can invest more time and effort into well-functioning channels and get rid of broken channels

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